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Bracing for Hard Times

By Jorge Casuso

January 14 -- Across the nation, homeowners are losing their homes in a tanking real estate market, and consumers are accruing record debt.

In California, the state faces a $14 billion budget shortfall, while in Hollywood the writers’ strike could drag well into the spring.

The economists all seem to agree that 2008 could be a sluggish – if not downright poor – year for national, state and regional economies.

“2008 looks pretty grim. Consumers will cut back," said Christopher Thornberg, a partner of Beacon Economics, a consulting firm specializing in the state and regional economies,

“We as consumers have been way overspending for a number of years,” Thornberg said. “The adjustment is good. The transition is painful.”

“We are in a recession watch for the nation, Southern California and the LA economy,” said Jack Kyser, chief economist of the Los Angeles County Economic Development Corporation. “The economy is in a rather fragile state.”

Although the writers’ strike may be only a blip in the larger economic picture, if it lingers as it did two decades ago when television productions shut down for five months, the walkout could hit the Westside, including Santa Monica, hard, Kyser said.

“The ripple impact could be significant,” he said. “People would be losing their homes, not buying cars, not going out to eat. It could mean a lot of people really struggling.”

But the economic picture isn’t all gloom and doom, Kyser and other economists agree.
They note that while the LA region’s economy has slowed, it still is projected to grow by 1.8 percent in 2008, although that represents a drop from an average growth of about 2.5 percent in recent years.

“Personal income is growing, but at a slower rate,” said Jerry Nickelsburg, an economist for the UCLA Anderson Forecast. “Construction is declining, and auto sales are flat. 2008 is not going to be a growth year.”

Although the economy has been hit by a slew of foreclosures in the “problematic” real estate sector, higher oil prices and a “troublesome” rate of consumer debt, a recession is not on the horizon, according to a report released last month by the Anderson Forecast.

“Weakness in the vast real estate sector will be the central component of a sluggish economy,” the report stated, “but there will not be enough job loss to trigger a statewide recession.”

Ironically, a recession would be staved off because “the manufacturing sector has never recovered the jobs it lost from the last recession and, as a result, doesn’t have enough jobs to lose,” UCLA economists said.

And although there will be jobs lost in the construction sector and real estate-related financial services, it will not be “nearly enough to trigger a recession,” said Edward Leamer, the forecast’s director.

If the weakening housing market were going to trigger a recession, it would already have done so, according to UCLA economists.

“Recessions have traditionally trailed a housing peak by no more than a year,” the forecast found. “At this point, the business cycle is trailing the housing cycle by seven quarters without a recession.”

Still, the Los Angeles area housing market – which saw sales prices dip by 8 percent over the past year – is expected to worsen, with economists predicting a 10 to 12 percent drop in 2008 and another 5 to 6 percent decrease the following year.

“If the median housing price drops, that means a lot of people who bought are going to be underwater,” said Thornberg, who was formerly with the UCLA Anderson Forecast. “A lot of people used the equity to live the high life. It’s not going to be a pretty picture.”

While Santa Monica has not been hit by the sub-prime housing debacle, sales taxes – which account for 58 percent of the City’s general fund revenues – have leveled off, City officials cautioned.

“The sales tax is starting to go flat on us and . . . auto industry (sales) are starting to decline too,” said City Manager Lamont Ewell. “Those are bellwethers for us.”

The City’s biggest concern is how Governor Arnold Schwarzenegger’s declaration of a fiscal emergency last month could impact the City’s bottom line, Ewell said.

“The fiscal emergency gives (California) the right to come in and borrow from local economies,” Ewell said. “Our economy is cooling, and to have someone come in and start robbing our coffers could have an impact.”

But not all City revenue sources seem to be threatened by a weakening economy, Ewell said. The Transient Occupancy Tax (TOT), or bed tax collected by hotels, actually could see a slight increase, thanks to Santa Monica’s thriving tourism industry and the weak dollar.

“Because we have such a diversified set of revenues, one seems to offset the others,” Ewell said. But, he added, “I’m advising the council to be cautious.”

Tourists will be lured to the LA area by a rich offering of attractions that include the opening of the Broad Museum of Contemporary Art and the Chinese Gardens at the Huntington Museum, the 5th anniversary of Disney Hall, the 50th anniversary of the Dodgers, even the new Simpsons ride at Universal Theme Park, Kyser said.

“This will draw a lot of media attention and draw a lot of people to Southern California,” Kyser said. “The tourism news is very good news for Santa Monica.”

In addition, a recent agreement between the U.S. and Chinese governments could soon bring more leisure travelers from the world’s largest country to the West Coast, Kyser said.

Santa Monica business leaders are confident the local economy – which has been powered by tourism, retail and the Internet and entertainment industries – will continue to thrive.

“We feel very encouraged about the economic outlook for Santa Monica in 2008,” said Laurel Rosen, president and CEO of the Chamber of Commerce. “With the City’s retail and tourism industries, we should be strong in comparison with the national and even other local economies.”

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“2008 looks pretty grim. Consumers will cut back." Christopher Thornberg

 

“The economy is in a rather fragile state.” Jack Kyser

 

“I’m advising the council to be cautious.” Lamont Ewell

 

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