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City Expresses Confidence in Wireless Network Provider

By Olin Ericksen
Staff Writer

June 5 -- Despite serious concerns that could cause a New Mexico community to cancel its contract, Santa Monica officials will stick by a small start-up company to one day blanket the City with wireless internet access, City officials said.

Beating out internet giants such as Earthlink and Google, Azulstar won the City’s favor in April, after promising to provide some internet service for free citywide and use up-to-date technology, according to City officials.

The decision came despite recent reports that one of six wireless internet systems built nationwide by the company – in Rio Rancho, New Mexico, 15 minutes from Albuquerque -- is experiencing connection problems.

While Rio Rancho officials are currently weighing whether to end their three-year-old contract, Santa Monica officials expressed confidence in the company, which has not experienced problems in the five other cities it serves.

"We looked into it and spoke with Azulstar and the City… and we had some obvious concerns," said Jory Wolf, the City's chief information officer and primary architect for the its fledgling wireless system. "We are still comfortable moving forward with Azulstar in Santa Monica."

At issue are basic matters of internet service, signal strength, customer service and technology used by the company since they first won a highly competitive bid with Rio Rancho in 2004, two years after the company was founded.

"Our license agreement represents a serious commitment by the City to provide effective and efficient wireless data access to our community," wrote Steve Ruger, Rio Rancho's contracts administrator, in a May 11 letter obtained by The Lookout.

Ruger lists a series of complaints -- some of which have since been resolved -- that City officials said were grounds for terminating their license agreement with Azulstar if conditions do not improve in the next 45 days from the date of the letter.

"Azulstar's slow response in fulfilling its commitments and customer service obligations to date has made it increasingly difficult to expect that these objectives will be satisfied," Ruger wrote.

Over the last two years, large numbers of subscribers in Rio Rancho have dropped the company as their wireless Internet provider, according to published reports.

Each side is placing partial blame on the other for the lack of use of the internet system, with the City claiming Azulstar did not move fast enough to live up to their agreement to blanket Rio Rancho and Azulstar suggesting the City did not help lay a larger subscriber base in the community.

Meetings continue between Azulstar representatives and Rio Rancho City officials and Ruger said by phone last week that the fate of the contract is up in the air.

Meanwhile, Steve LeVeck, Azulstar’s vice president of Corporate Development, said the problems in Rio Rancho stem from being a once under-funded start-up company undergoing growing pains.

The company, he said, has reorganized and received an influx of financial backing and executive know-how in the last year.

"With our early organization, Rio Ranch was a learning experience," LeVeck said. "We have since reorganized our executive team and brought in some people from companies that have invaluable experience."

Using newer, more powerful and reliable technology than was first installed in Rio Rancho, Azulstar will strive for "scalability and sustainability," in their new business plan, LeVeck said.

"The new organization is addressing those shortcomings," he said.

As part of new license agreements, for instance, Azulstar mandates that technology be changed every three years, something Santa Monica has agreed to in their contract and something that did not occur in Rio Rancho, LeVeck said.

A reported influx of capital from companies such as IBM may also ensure that Azulstar has the money to install technology, maintain it and provide service.

While Santa Monica City officials said they were reassured by Azulstar representatives that many of the issues raised in Rio Rancho have been addressed, the City is still proceeding slowly in some areas, Wolf said.

"Our approach has been cautious," he said. "I was very concerned about customer service issues."

Santa Monica has its advantages. The beachside city is denser than Rio Rancho and boasts large companies that could enable Azulstar to get a financial foothold early on in the community, according City and company officials.

Some one dozen so-called "hotspots," already in place in key geographic areas of Santa Monica, such as retail strips and parks, will also give the company a leg up in installing an infrastructure, according to City officials.

Santa Monica officials are currently testing Azulstar technology and are expected to move forward with installing the equipment in coming months.

 

"We are still comfortable moving forward with Azulstar in Santa Monica." Jory Wolf

 

 

"Azulstar's slow response in fulfilling its commitments and customer service obligations to date has made it increasingly difficult to expect that these objectives will be satisfied." Steve Ruger

 

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