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‘Tour da Arts’ Combines Diversity in Art with Cycling

Phil Brock For Council 2014

Santa Monica Real Estate Company, Roque and Mark

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Santa Monica Convention and Visitors BureauWhen one lives in a city as breathtakingly beautiful and unique as Santa Monica, inevitably that city will be shared with visitors.

By Ivette Lopez
Special to the Lookout

July 29, 2014 -- More than 100 cyclists of all ages have pre-registered to explore art, music and theatre at the sixth annual Tour da Arts. It is a free nine-mile bike ride hosted by the Santa Monica Museum of Modern Art that will take place Aug. 24 at noon.

People from throughout Los Angeles and Orange counties have generated good publicity for the bike event that promotes artistic diversity, said Asuka Hisa, the museum’s director of education and public programs.

“When I came up with this cultural bike tour, it was to get people to the museum and discover the city’s arts and culture,” Hisa said. “When people sign up for this ride, they’re going to get an incredible experience.”

Tour da Arts will kick off with registration and exhibition tours of Robert Swain’s exhibition “The Form of Color and Nonfictions: Jeremiah Day/Simone Forti/Fred Dewey” at the museum.

The riders will also learn about bicycle advocacy and tips from Cyclists Inciting Change thru Live Exchange, a nonprofit organization that promotes bicycles as main sources of transportation, as well as Santa Monica Spoke, LA Metro and the City officials.

These talks will emphasize the city’s bicycle lanes, bike-friendly infrastructures and “experience Santa Monica as a car-free community,” according to event organizers.

During check-in, riders are encouraged to receive a complimentary tune-up from Bikerowave, a volunteer-run, community-operated bicycle repair shop.

Riders at registration will also see Brian Sonia-Wallace of Bike Odyssey LA, a theatrical group that takes cyclists to parks and historical locations of Los Angeles and performs Homer’s “The Odyssey” played out as Angeleno’s stories.

Sonia-Wallace will give a crash course on “The Odyssey” in the form of a live action Wikipedia page.

Food and drinks will be available from event sponsors Clif Bar, Whole Foods Market Venice and Peddler’s Creamery.

The group ride will make its first stop at the Santa Monica Bay Woman’s Club, where electronic music composer Anna Oxygen will perform an interactive dance-along concert.

The tour will make its third stop at the John Adams Middle School auditorium, where an original artwork by animator and multimedia artist Miwa Matreyek titled “Myth and Infrastructure” will be showcased. The show combines animated film, live shadow-play performances, music, natural and urban landscapes in its display.

Cyclists will follow the pack back to the Santa Monica Museum of Art, where Wallace will perform a contemporary adaptation of an iconic scene from “The Odyssey.”

There will be a raffle to win gifts from Linus Bikes and Lucy Sportswear such as bicycle accessories, bike tours and discounts.

Rules dictate that participants under the age of 18 must wear a helmet and be escorted by an adult. Children under 9 must ride on a trailer, tandem or child-carrying device. Bike rentals will be available from Perry’s Café and Rentals while supplies last.

To register for Tour da Arts, visit www.smmoa.org/tourdaarts.


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