Santa Monica Lookout
|Council Approves $6 Million Budget for Downtown Santa Monica Inc.||
When one lives in a city as breathtakingly beautiful and unique as Santa Monica, inevitably that city will be shared with visitors.
By Daniel Larios
The $6,078,569 budget that will be used by Downtown Santa Monica Inc. (DTSM) to run, clean and market the city’s central business district represents a 3 percent increase over the private non-profit’s budget last year.
“Twenty-five years after Third Street Promenade was created, both public and private entities will contribute toward an enhanced face and functionality for the area,” Downtown officials said. “This investment promises to bolster our vibrant district, and form a path toward an even more dynamic Downtown.”
Downtown officials caution that they must work to maintain the success of the area, which draws some 40,000 visitors a day.
“There are many ongoing challenges we must address,” officials said. “Homelessness and aggressive soliciting and panhandling still require attention and care.”
Another $1,310,000 will fund the Downtown Ambassador Program, hospitality guides who provide visitors with information, directions and other services.
DTSM will also explore incorporating Lincoln Boulevard into the district, officials said, adding that “this possible expansion would require a strong emphasis on maintenance to define Lincoln as part of Downtown Santa Monica.”
“Twenty-five years ago, civic leaders, the business community and residents came together to build Third Street Promenade. By continuing that collaboration today, we can safeguard Downtown Santa Monica’s spot as a leading progressive city in the United States.”
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