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CityTV to Air Interactive Traffic-Focused Show

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By Daniel Larios
Staff Writer

April 30, 2014 -- Santa Monica's community cable channel CityTV will air its new, live call-in program focused on local parking and traffic this Thursday, and two other call-in programs are scheduled for later this spring, officials said.

The program is called “It’s Your Call,” and will air Thursday from 7 p.m. to 8 p.m. Viewers can call during the program with questions about parking and traffic in Santa Monica. Also, residents can send texts of their answers to questions throughout the program as CityTV inaugurates interactive capability to its live programming.

The program is hosted by LaFern Cusack, who also hosts programs for ESPN Radio and Radio Disney. City Traffic Engineer Sam Morrisse and City Parking Administrator Frank Ching will be guests on the show to give answers, background and information.

"We thought it would be a good idea to put our top traffic and parking officials in front of the camera," said Robin Gee, CityTV's public information manager. "We hope to get a lot of phone calls and a lively discussion."

This traffic-centered program is the first of three live call-in shows CityTV will produce. In two weeks, CityTV will air a program featuring Police Chief Jacqueline Seabrooks. Two weeks later, a show will air with school district Superintendent Sandra Lyon.

A similarly styled program featuring Seabrooks called "Ask the Chief" premiered last October, and is hosted by Police Activities League Director Eula Fritz.
"The first time we did it was to test out the technology for a live call-in show," Gee said. "Now that we know that it works, we're ready to go into primetime, or at least 7 to 8 p.m."

After the three programs air, officials will consider future shows for the fall, Gee said.

Residents can submit their questions in advance to citytv@smgov.net or call while the show is on live at 310-458-4950.

CityTV can be seen on channel 16 on Time Warner and Verizon FIOS, on channel 95-303 for Time Warner non-digital subscribers and on digital broadcast channels 20.2 and 25.2. Those who do not subscribe to cablecan stream the channel live at citytv.org and live on mobile devices at smgov.net/citytvlive.


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